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Farmers Markets in the Time of COVID

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The produce on sale at farmers markets, reopening for the season all across the Hudson Valley, remains as fresh as ever. That’s great news. But to keep consumers and farmers safe, operators have had to eliminate many features that contribute to the markets’ festive community spirit.

The biggest difference at these much-anticipated weekly gatherings is the drop-off in personal interaction. Prior to this crisis, the markets provided a venue for neighbors to catch up on the latest news and share a few laughs. They also allowed purchasers to converse with the farmers, learning about their operations and output. Now, the general rule is go in, pick up and get out—necessary for sure, just not what we’re used to.

Guidelines at the farmers markets in Rhinebeck and Cold Spring are typical of those throughout the Hudson Valley. One consumer per household (masked, of course) is permitted. Musical and other events have been axed, as have benches. Food cannot be eaten on site. Chalked lines and wider spacing between vendors assure proper social distancing. Conversation with farmers is discouraged and touching produce is verboten.

Cold Spring Farmers Market (Info Graphic: Cold Spring Farmers Market)

Many markets, like Rhinebeck’s, are providing special times for the elderly and expectant mothers to shop. The Kingston Farmer’s Market is trying to limit crowding by encouraging consumers to pre-register for a 30-minute shopping slot. Along with Kingston, the Troy Waterfront Farmers Market has moved its location to a site where it’s easier to control access. While the size of the new space in Troy has forced a reduction in the number of vendors, market operators have created a Virtual Farmers Market. It lets consumers purchase produce from more than 50 local farms, with pick-ups at another location.

The Troy market seems to speak for all valley farmers markets, stressing its current “emphasis on farms, food and function over festivals.” It also notes that “Farmers markets are pivotal in the local food access network, linking local produce to consumers in a healthy and safe way, and supporting the local agricultural economy.”

The bottom line: Keeping open the pipeline to fresh, locally grown produce—whose incredible variety makes living in the Hudson Valley so special—is worth sacrificing a little face time with our friends.    

Rhinebeck Farmers’ Market (Photo: Andrea Bartolomeo for Rhinebeck Farmers’ Market)

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Hudson Valley Viewfinder is a collaborative, community digital magazine sharing what inspires us about the beautiful Hudson Valley. We publish original stories and multimedia content about all things sustainable in the region along the Hudson River — including agriculture, science, wildlife, outdoor recreation, green transportation, environmental justice, and more.

Our mission is to immerse you in the storied history, fresh happenings, and coming solutions for making the Hudson Valley greener and more livable long-term.

Viewfinder is published by Scenic Hudson, the celebrated nonprofit credited with launching the modern grassroots environmental movement in 1963. With over 25,000 passionate supporters, Scenic Hudson’s mission is to sustain and enhance the Hudson Valley’s inspirational beauty and health for generations to come. Viewfinder supports that mission, because the better people understand what makes this place special, the more they will invest in protecting it. 

Keep up with the latest stories by subscribing to Scenic Hudson’s monthly digital newsletter, and connect with us on social via Facebook, Instagram, Twitter, LinkedIn, and Threads.

Our mission is to immerse you in the storied history, fresh happenings, and coming solutions for making the Hudson Valley greener and more livable long-term.

Viewfinder is published by Scenic Hudson, the celebrated nonprofit credited with launching the modern grassroots environmental movement in 1963. With over 25,000 passionate supporters, Scenic Hudson’s mission is to sustain and enhance the Hudson Valley’s inspirational beauty and health for generations to come. Viewfinder supports that mission, because the better people understand what makes this place special, the more they will invest in protecting it. 

Keep up with the latest stories by subscribing to Scenic Hudson’s monthly digital newsletter, and connect with us on social via Facebook, Instagram, Twitter, LinkedIn, and Threads.

Lynn Freehill-Maye
Managing Editor
editorial@scenichudson.org 

Riley Johndonnell
Director Creative Strategies & Communications
rjohndonnell@scenichudson.org

Lynn Freehill-Maye
Managing Editor
editorial@scenichudson.org 

Riley Johndonnell
Director Creative Strategies & Communications
rjohndonnell@scenichudson.org

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We’re always looking for ideas around our main topic areas of Climate Solutions, Land + Air + Water, Plants + Animals, History + Culture, Outdoors, and Community.
  • Journalists and writers who have deep familiarity with New York and the Hudson Valley, we’d love to have you contribute! Please do introduce yourself by email, sharing writing samples and any relevant pitches you may have.
  • Photographers and videographers, we’d love to hear from you and see what you do. Please send along a portfolio with images or footage that showcases your best and/or most relevant work, with an emphasis on anything captured outdoors. 
  • Illustrators, we commission artwork on the regular. Drop us a note with some of the beauty you’ve created.
  • Media Partners & Social Media Influencers, we welcome opportunities to team up on series and campaigns. Reach out with any background about yourselves and your ideas.
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  • We love to collaborate with media outlets, especially on episodic series (like these) of interest to our shared audiences. Past collaborations have included radio interviews, panel discussions and other events, original artwork, and e-blasts, all furthering the campaign’s excitement and reach. 
  • We also love to partner with other organizations whose missions align with Scenic Hudson’s. Feel free to reach out with some background on your group and its work.
  • Writers, photographers, and creatives, if you have an idea for a series or content campaign that might be a good fit, drop us a line!

Businesses, please note that as a nonprofit, Scenic Hudson is restricted from advertising or promoting for-profit companies, through Viewfinder or other outlets. While we understand content managers may wish to alert us to your company’s role in a relevant topic, we are unable to add links to businesses to our stories.

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