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Used Plastic Water Bottle floating on the sea surface.

The Real Deal on Plastic Recycling

Throwaway water bottles don’t hurt if they’re recycled, right? Here’s how we’ve been misled — and what’s being done to reduce plastic use.

by John Ferro
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In 2019, two days before Halloween, some of America’s leading beverage companies — including the makers of Coca Cola, Pepsi, and Dr. Pepper — announced a new campaign aimed at promoting plastic recycling and a circular economy. At the centerpiece of the campaign was a video advertisement that suggests every bottle the companies make is 100% recyclable.

The companies were promptly sued by the Sierra Club and other nonprofits who claim the beverage producers are lying about the recyclability of their plastic bottles. Two years later, on Oct. 5, 2021, California Gov. Gavin Newsom signed into law a measure that bans the use of the familiar triangular “chasing arrows” symbol on products that cannot be recycled. State lawmakers in New York are weighing a similar proposal.

The marketing effort of the beverage companies and the litigation and legislation that opposes them highlights the growing concerns over plastic pollution on land and in the oceans.

Most plastic goes to a landfill rather than getting recycled — and even portions of that plastic wind up as litter on land. (Photo: iStockphoto)

A 2020 study by Science Advances found that the United States generates more plastic waste than any other nation in the world, some 42 million metric tons each year — the equivalent of 287 pounds per person. Of that, less than nine percent of discarded plastic is recycled, according to the most recent statistics available from the Environmental Protection Agency.

“We are turning our oceans into landfills,” says Judith Enck, a former EPA administrator for the Hudson Valley area and the founder and president of the nonprofit group Beyond Plastics. “Unless we see a dramatic shift, scientists estimate that in the coming years there will be one pound of plastic in the ocean for every three pounds of fish.”

Experts say a holistic approach that includes recycling, changing consumer behavior, advocacy, and government regulation is needed to reverse these trends. When it comes to recycling, consumers must understand that most plastic types are not recyclable.

“The number imprinted on plastic objects is the resin identification code,” says Angelina Brandt, director of sustainability at the Ulster County Resource Recovery Agency. “And that only indicates the resin or polymer that was used to make the container, not that it is acceptable in your local recycling program.”

Typically, plastic jugs, tubs, and bottles stamped with a No. 1 or No. 2 are recyclable. Black plastic, no matter what number is on it, often is unrecyclable because it cannot be sorted by optical scanners at some materials recovery facilities.

Brandt says that recyclables that arrive at UCRRA are sorted by hand into specific subcategories. Each of those resulting categories, or streams, is then baled into large cubes weighing as much as 1,500 pounds each.

The garbage piling up in a landfill contains high amounts of plastic. (Photo: iStockphoto)

“After several weeks of sorting, we have enough bales of one single category to make a saleable load of that material,” Brandt says. “UCRRA sells these recyclables in bulk as commodities, much like going out to bid for the best price that is offered, or in some cases the lowest price the organization has to pay to get it recycled.”

Consumers can take steps to reduce the amount of plastic that enters their homes. Enck says she no longer buys orange juice in plastic jugs, in favor of frozen concentrate. Laundry detergent can be purchased in plastic-free packaging. Reusable shopping bags can replace plastic ones.

But recycling and consumer behavior will not solve the plastic problem, the local experts say. Indeed, Brandt notes that most of the recycled plastic is “down-cycled,” meaning it is turned into a different consumer product, and that new product is no longer conventionally recyclable at the curb.  

“We cannot recycle our way out of the plastic pollution crisis,” Enck says. “And it is, indeed, a crisis.”

What needs to happen, they say, is a combination of strong policy development and relentless advocacy that result in meaningful laws and regulations. Standing against those efforts are the petroleum industry, which sees plastic production as a new frontier for oil and fracked gas that is otherwise being curtailed by the growth of renewable energy sources and electric vehicles.

Enck notes that most plastic is now made from chemicals and ethane, a waste product of hydraulic fracturing or fracking. The process of manufacturing ethane releases vast quantities of greenhouse gases, particulates, and air toxins, Enck says. 

Single-use plastics contaminate oceans and waterways. (Photo: iStockphoto)

“As the demand for fossil fuel is on the decline for electricity generation and transportation, the fossil fuel industry is making plastic production its Plan B,” Enck says. “Hydro fracking and plastic production are now attached at the hip.”

A bill that has been introduced in Congress would temporarily freeze all permitting for new and expanded plastic production facilities while the EPA creates and updates regulations. Among its other measures, the Break Free from Plastic Pollution Act would:

  • Launch a nationwide bottle deposit program to boost recycling rates (fewer than 10 states, including New York, have such programs)
  • Prohibit plastic waste from being shipped overseas to developing countries
  • Require studies on the health impacts of incinerators — such as one operated by Dutchess County in Poughkeepsie — that burn plastic waste

Plastic producers have already launched a campaign to oppose the bill, saying it would “curb critical innovation needed to improve America’s infrastructure and sustainability efforts.”

The need for change is urgent. The reliance on single-use plastics, Brandt says, “is intrinsically connected to the global climate crisis because of the natural resources needed to make new plastics and the environmental burden of disposing of unrecyclable plastics, which has become not just an ecological crisis but also an important environmental justice issue.”

Enck says she is hopeful “because more and more people are paying attention to the issue and recognize that plastic pollution is an environmental justice issue, a climate change issue, a health issue, and a water quality issue.”

Experts say to stop just tossing plastic in the recycling bin and hoping for the best — acknowledge the reality that the vast majority of plastic cannot easily be recycled. (Illustration: MCKIBILLO)

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Our mission is to immerse you in the storied history, fresh happenings, and coming solutions for making the Hudson Valley greener and more livable long-term.

Viewfinder is published by Scenic Hudson, the celebrated nonprofit credited with launching the modern grassroots environmental movement in 1963. With over 25,000 passionate supporters, Scenic Hudson’s mission is to sustain and enhance the Hudson Valley’s inspirational beauty and health for generations to come. Viewfinder supports that mission, because the better people understand what makes this place special, the more they will invest in protecting it. 

Keep up with the latest stories by subscribing to Scenic Hudson’s monthly digital newsletter, and connect with us on social via Facebook, Instagram, Twitter, LinkedIn, and Threads.

Lynn Freehill-Maye
Managing Editor
editorial@scenichudson.org 

Riley Johndonnell
Director Creative Strategies & Communications
rjohndonnell@scenichudson.org

Lynn Freehill-Maye
Managing Editor
editorial@scenichudson.org 

Riley Johndonnell
Director Creative Strategies & Communications
rjohndonnell@scenichudson.org

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We’re always looking for ideas around our main topic areas of Climate Solutions, Land + Air + Water, Plants + Animals, History + Culture, Outdoors, and Community.
  • Journalists and writers who have deep familiarity with New York and the Hudson Valley, we’d love to have you contribute! Please do introduce yourself by email, sharing writing samples and any relevant pitches you may have.
  • Photographers and videographers, we’d love to hear from you and see what you do. Please send along a portfolio with images or footage that showcases your best and/or most relevant work, with an emphasis on anything captured outdoors. 
  • Illustrators, we commission artwork on the regular. Drop us a note with some of the beauty you’ve created.
  • Media Partners & Social Media Influencers, we welcome opportunities to team up on series and campaigns. Reach out with any background about yourselves and your ideas.
  • We love to collaborate with media outlets, especially on episodic series (like these) of interest to our shared audiences. Past collaborations have included radio interviews, panel discussions and other events, original artwork, and e-blasts, all furthering the campaign’s excitement and reach. 
  • We also love to partner with other organizations whose missions align with Scenic Hudson’s. Feel free to reach out with some background on your group and its work.
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  • We love to collaborate with media outlets, especially on episodic series (like these) of interest to our shared audiences. Past collaborations have included radio interviews, panel discussions and other events, original artwork, and e-blasts, all furthering the campaign’s excitement and reach. 
  • We also love to partner with other organizations whose missions align with Scenic Hudson’s. Feel free to reach out with some background on your group and its work.
  • Writers, photographers, and creatives, if you have an idea for a series or content campaign that might be a good fit, drop us a line!

Businesses, please note that as a nonprofit, Scenic Hudson is restricted from advertising or promoting for-profit companies, through Viewfinder or other outlets. While we understand content managers may wish to alert us to your company’s role in a relevant topic, we are unable to add links to businesses to our stories.

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